MGC Mútua entrusts acrōnim Impact with the management of its sports sponsorships
MGC Mútua entrusts acrōnim Impact with managing and measuring the advertising impact of its sponsorships with sports clubs in Catalonia.
Strategy and branding
We assess the state of your organisation’s marketing, set the objectives to achieve and choose the tools and channels to get there.
We schedule communication tasks over time. The result is a marketing plan in which the impact achieved can be evaluated; we monitor it constantly and refine the strategy as the results come in.
01 Analysis
Briefing & Benchmark: We analyse the market and its variables, the target audience, consumer perception and the brand’s vision.
02 Objectives
We define short-, medium- and long-term marketing objectives. We set out the corporate strategy, business areas, methodology, areas of action…
03 Strategy
We look for your brand’s distinctive, competitive value, what sets it apart from the competition, through branding, naming, identity and concept.
04 Action plan
We apply the general objectives, corporate strategy and distinctive factor to your organisation.
Corporate strategy
A brand strategy is a long-term action plan to consolidate a brand with specific objectives.
Benchmark
The aim of benchmarking is to identify the gaps in our brand so we can beat the competition.
Branding
A strong image is essential to set you apart from the competition, position you in the market, create impact and credibility, and be remembered.
Concept
We define the brand’s personality, attributes, benefits, values, essence, style and tone before launching it on the market.
Naming
The name is one of your brand’s fundamental assets, shaping its positioning, competitive proposition and values.
Identity
To build a strong brand perception among consumers, it is essential to design a unique logo and define corporate colours and typography.
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