A commission from Sant Feliu de Llobregat Town Council for a special creation for the image of the 2025 Festes de Primavera (Spring Festival). Our challenge was to create a genuine piece, with free technique but without falling back on conventional solutions.
We presented the poster in the council chamber of Sant Feliu Town Hall, in the presence of the Mayor, at an institutional event held on 23 April 2025.
The poster had to convey the festive, joyful, springtime spirit of the event with a minimalist, conceptual and symbolic image.
We chose the rose as the protagonist, given its importance in Sant Feliu. We created the piece using collage, building the roses from cuttings of documents to symbolise the fusion of history, community and renewal. From cuttings of official documents, programmes and Town Council archives, a flat artistic piece takes shape, representing the transformation of past into present, of text into flower, of administration into living culture.
- A minimalist, balanced composition, in which the main elements, the roses, emerge from a clean, bright background.
- Each rose represents one of the fairs held during the festival, with images and messages on the corresponding theme.
The text in the cuttings represents the people, the sap and the driving force that makes it all happen.
- Concept development
- Collage production
- Festival poster and programme
- Adaptations for social media and digital or print publications
- Creation of all graphic pieces, including banners, placards, posters and signage for exhibitions and stands
