Markets are alive!
In Terrassa, markets are far more than a place to shop: they are the beating heart of the city, spaces full of life, closeness and sustainability.
At the agency, we ran a campaign to raise the profile of local markets and encourage people to shop locally, highlighting what makes them unique:
- the warm, personal service of the stallholders
- the quality and freshness of the produce
- the commitment to more responsible, sustainable consumption.
Under the concept “Markets are alive”, we developed an integrated campaign comprising a range of actions, including workshops with stallholders, and a set of graphic materials that convey the energy and vitality of the city’s markets. The campaign image uses the metaphor of the heartbeat, because it is the markets that keep the city’s pulse alive.
*Photographs produced by Ajuntament de Terrassa at the Mercat de Sant Pere and Mercat de la Independència markets.
- Advertising campaign
- Concept and copywriting
- Training for stallholders
- Graphic design
