In early 2025, to coincide with International Women’s Day (8M), 3Cat, in collaboration with the Catalan Agency for Development Cooperation, premiered the series Dones en lluita (Women in Struggle): six episodes that give a first-person voice to the stories and social struggles of six women from the Global South and Catalonia who have suffered human rights violations and have chosen to fight for transformation and change.
Under the slogan “Global struggles, local struggles”, we created and ran a parallel social media campaign to showcase the Agency’s work in each of the countries featured in the series, linking the activists’ individual struggles with the action of Cooperació Catalana in defence of human rights and gender equality.
Stories that have inspired change, and actions that strengthen our commitment to transformation and cooperation as a country.
You can watch every episode on TV3 a la carta.
- Communication campaign
- Concept and copywriting
- Image creation and graphic design
