
MGC Mútua entrusts acrōnim Impact with the management of its sports sponsorships
MGC Mútua entrusts acrōnim Impact with managing and measuring the advertising impact of its sponsorships with sports clubs in Catalonia.

What’s more, consistency between who we are, what we say and how we say it is fundamental to building real brands that inspire trust and are remembered. To achieve this, we work through the graphic details of every case, taking into account elements such as order, proportion, emphasis and white space.
Our creative process for approaching projects can be summed up in four phases:
Briefing and meeting to get to know the product in depth. Benchmarking, research into references, etc.
Brainstorming and creative proposal.
Presentation of the first idea and feedback from the client to introduce improvements and changes.
Final touches and details, preparation of applications and final files, and delivery.
We define the attributes and visual codes of brands so that the public can recognise them and make the right associations.
All these elements are gathered in a visual identity manual, a tool that lets us create and centralise all the brand rules and ensure correct reproduction on any medium or channel, by anyone involved.
We lay out books, magazines, newspapers and publications, whether digital or printed, taking into account the subject, objective and content, which often determine their format. We work on accessibility, hierarchy and composition using a grid to achieve consistency and clarity throughout the document.
We have a professional team with all the equipment needed to film events, whether public or private, and we can also live-stream them online.
We also handle the full production of corporate videos, both for brand building and for advertising products and services across the media and online.
We design logos and symbols to represent and identify companies or services, taking into account the personality and values associated with the brand to guarantee consistency of tone and style.
We present information and data visually. Infographics are an indispensable communication resource for conveying complex data in a visual, understandable way, capturing the user’s attention and, above all, making sure they remember and understand the content.
We design the artwork for any kind of advert, taking into account the marketing and communication aspects that help us convey the brand’s values and capture the target audience’s attention.


MGC Mútua entrusts acrōnim Impact with managing and measuring the advertising impact of its sponsorships with sports clubs in Catalonia.

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