Ethics and AI in advertising: what brands can and cannot do
Artificial intelligence opens up new possibilities for creating and optimising advertising campaigns, but it also raises challenges around …
Strategy and branding
How brands have capitalised on the “quiet quitting” trend
A new line of marketing based on quiet quitting has emerged, connecting with an audience that is aware of the importance of work-life balan…
How to sell on TikTok Shop: a step-by-step guide
With TikTok Shop, the platform offers a new opportunity for businesses and creators who want to monetise their content and reach young, hig…
Outdoor advertising and technology: the revolution of interactive billboards and holograms
Outdoor advertising is more than a visual medium: it is an immersive, interactive and intelligent communication channel.
The climate crisis as a driver of sustainable marketing
Discover how brands can communicate sustainability authentically and avoid greenwashing. Keys and examples of effective sustainable marketi…
Top emerging digital marketing trends for 2025
The world of marketing is constantly evolving, and the digital trends of 2025 promise to transform how we interact with consumers.
10 graphic design trends for 2022
These days everything is on the move. Almost every area of our lives is constantly reinventing itself, above all the professional side and …
acrōnim takes part in the 13th edition of the Desert Run
Last week, from 12 to 16 October, the 13th edition of the Desert Run took place: a three-stage race through the Sahara Desert organised by …
acrōnim devises the AMB’s new climate shelters communication campaign
Since 2021, the Barcelona Metropolitan Area (AMB) has been urgently working on a range of policies aimed at tackling climate change and air…