Last week, from 12 to 16 October, the 13th edition of the Desert Run took place: a three-stage race through the Sahara Desert organised by Geosport, a sports travel agency.
For some months now, acrōnim has been managing and directing Geosport’s marketing and communication campaigns. That is why, during the five days of the race, the agency lived the experience on the ground in order to build the communication and marketing strategy for future editions.
Over the course of the week, we got to know everything involved in organising the event, interviewing participants and managing the day-to-day running of the Desert Run’s social media.
The event, with around 200 entrants, offered two categories: running and hiking. The three stages of 15 km, 21 km and 25 km took place in Morocco, in the Sahara Desert, with pleasant weather and a landscape surrounded by dunes.
A large number of companions also made the trip, not wanting to miss out: friends, children, siblings, partners… Because the Desert Run is much more than a race, it is a unique experience in a spectacular setting shared with friends and family.
Activities were also organised to discover the local culture and the desert at its most striking: 4×4 excursions, a camel ride, visits to desert villages and towns, trips to landmark sites…
At acrōnim we are already hard at work on the strategy for the Desert Run 2023!
You don’t know what the Desert Run is until you live it!
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