The Barcelona Metropolitan Area (AMB) runs a range of policies to tackle climate change and air pollution, guarantee fair access to water for everyone and move towards a circular economy.
Climate shelters are one of these measures: accessible indoor or outdoor spaces that, during extreme weather episodes, provide thermal comfort, rest and safety for the most vulnerable people. Parks, community centres and libraries equipped to guarantee these conditions.
At acrōnim we developed the whole global communication concept, the core message and the copy for the various pieces required: stairway posters, leaflets, a radio spot, social media and more. You can read more about the campaign in our blog post.
- Global concept
- Radio spot
- Copy for outdoor advertising
