Today we want to talk to you about keywords, the famous search terms we try to guess in order to improve our SEO ranking. These words are the term or set of terms that users type into search engines such as Google to run their searches.
Using keywords adds value to content and helps our website achieve a good organic ranking. As a result, we will appear among the first search results, which will increase user visits to our website, posts or blogs.
But… where do you do keyword research?
Resources should be used to the full and so, from acrōnim Digital Feeling, we present 5 tools that let you carry out keyword research for free.
1. Google Trends
Google Trends is a free tool created by Google that gives you information on keyword trends: what the trend for a keyword is and how searches for it have evolved over time.
2. Google Keywod Planner
Google Keyword Planner shows, segmented according to your selections, the monthly searches for specific keywords by country and language. You will be able to find out which word is most suitable for the audience you are targeting. As it is a Google tool, the data is completely reliable.
3. Google Suggest
Google Suggest is the simple act of typing a keyword into the Google search box, and long tail suggestions of related words that users are searching for automatically appear.
Übbersuggest and Keyword Shitter do the same thing.
4. Found
Found is an interesting tool, as in this case it finds new keywords by combining several words. It also builds combinations automatically if you do not have a clear combination in mind.
5. Google Search Console
With Google Search Console you can find out which keywords users are using to reach your website. It is worth knowing whether the keywords you are using work with your target audience and whether they use them to reach your page.
For more information, do not hesitate to get in touch with us.
