acrōnim Sports launches: communication, branding and sponsorship in sport

At acrōnim, together with journalist Edu Polo, we have launched acrōnim Sports, our new division specialising in communication, branding, digital marketing and sports sponsorship. A project that answers the sector’s growing need for stronger, more specialised strategies aligned with the reality of sport.

As Ignasi Doy, managing director of acrōnim, explains: “acrōnim Sports is the natural response to a market in transformation. Sport generates values, community and emotion, and we need to know how to carry all of that into communication and marketing with professionalism and strategic vision.”

At the helm of acrōnim Sports is Edu Polo, a journalist with more than two decades of experience in leading media outlets and a recognised track record in sport. He has been a correspondent for Movistar+, Head of Sport at Cadena SER Catalunya and in charge of FC Barcelona coverage at Mundo Deportivo for almost seven years. In 2023 he took on the challenge of managing the personal communication of Xavi Hernández at FC Barcelona, handling his image and public narrative during a period of intense media exposure.

With this accumulated experience and a strategic view of sports communication, Polo leads acrōnim Sports with a clear proposition: helping clubs, athletes, brands and events communicate with authenticity, vision and real impact.

The project also benefits from the marketing and digital content direction of Marc Collado, a professional with extensive experience in digital strategy, storytelling and brand development in online environments, who brings an innovative, results-driven perspective to everything acrōnim Sports does.

acrōnim Sports is born from the conviction that sport is much more than competition: it is identity, brand and community. Our approach combines several areas of work:

• Sports communication and PR: media relations, coverage and storytelling tailored to the world of sport.
• Strategy and branding: defining values, positioning and visual identity for brands, clubs and athletes.
• Sports digital marketing: online campaigns, social media and content that connect with fans and followers.
• Graphic and audiovisual design: creating powerful visuals for clubs, events and athletes.
• Sponsorship and partnerships: connecting brands and sport to generate shared value and visibility.

As Edu Polo points out, “sport has enormous emotional and social power. The aim of acrōnim Sports is to put communication at the service of that potential, to build authentic brands and connect with audiences through passion.”

One of the standout projects of this new chapter is our partnership with CE Europa. The Gràcia club has overhauled its communication department with the aim of continuing its professionalisation, and has entrusted that responsibility to acrōnim Sports.

Since the start of the 2025-26 season, Edu Polo, co-founder and communication director at acrōnim, has led the club’s communication strategy, coordinating a team made up of Oriol Rosell (press officer for the men’s first team), Pau Nacenta (communication lead for the women’s team and youth football) and Àlex Martínez (photography and graphic design).

This partnership is an exciting challenge and an opportunity to strengthen the identity and brand of a historic club in Catalan football.

In addition, from its very first months of activity, acrōnim Sports has already launched several lines of work in communication and sponsorship:

• Support for individual athletes: communication and personal brand management for figures such as Xavi Hernández and Valentí Sanjuan.
• Partnerships with sports clubs: branding and digital communication projects with organisations such as CE Europa, UE Sant Andreu, CE L’Hospitalet, FC Andorra and Beach Sports Catalunya.
• Communication management for major sporting events such as the Andorra Morabanc Clàssica and the Andorra Cycling Masters.
• Projects for commercial brands: initiatives for companies and clubs such as UE Sant Andreu, Jumpers and Sports Poni, creating synergies between business and the world of sport.

These initiatives are aligned with the mission of acrōnim Sports: putting communication at the service of sport and harnessing its full potential to build brands, move people and stand out.

To ensure the success of every project, acrōnim Sports works with its own methodology combining diagnosis, strategy and creativity:

1. Analysis of the brand’s or athlete’s current positioning.
2. Definition of sporting identity and values.
3. Creation of communication and content campaigns.
4. Development of graphic and audiovisual materials.
5. Management of activations and sponsorships.
6. Evaluation of results and continuous optimisation.

We are living in a time when sport is a platform for connection and inspiration. With a good sports communication strategy, brands can turn that emotion into visibility, trust and tangible results.

acrōnim Sports is, in short, the acrōnim unit that understands sport as a language of its own. A space where communication, marketing and branding share the same DNA: a passion for sport.

Would you like your brand to connect with sport in a strategic and effective way?