We are two first-year sixth-form (Batxillerat) students from Virolai school. Over the past few days we have spent a week on a placement at acrōnim. We are interested in the world of marketing and digital communication, and this experience has helped us get to know the sector better and see how an agency works
What have we learnt about the agency?
Before coming, we didn't know exactly what a marketing agency did. We thought they just helped companies with advertising, but over these days we have discovered that they do much more.
We were surprised to see how each person on the team has a specific job. Some write copy, others make videos, some design images and others plan strategies so that everything runs smoothly. Although everyone has their own role, we saw that it is very important to work as a team and coordinate well to achieve the best results.
We also learnt the importance of organisation within a company. Each project follows a specific structure. We were also struck by how decisions are made and how the different departments talk to each other to get organised and make the work effective.
What did we do during our placement?
We took part in various tasks to understand how the agency works. For example, we attended meetings where the work for each client is planned and decided.
We also created and edited a video about the company's new offices. We interviewed some of the staff so they could tell us what they think of them and how they help them work better. This helped us learn how to film, edit videos and create content for social media, which is a very important part of marketing.
This placement has helped us learn a lot about the world of work, see up close a sector we are interested in, and understand how a company works from the inside.
Martí Ribot and Martí Monedero
If you want to find out more about the projects we carry out at the agency, visit our blog
