Yesterday, 23 April, coinciding with Sant Jordi's Day, the Mayor of Sant Feliu, Lourdes Borrell, and the Councillor for Markets, Fairs and Tourism, Margarita Llongueras, officially presented the poster for the Festes de Primavera 2025. And there could not have been a better date: a day that celebrates culture, flowers and words, and that connects perfectly with the spirit of this project.
This year, acrōnim has had the honour of shaping its official image through a poster that aims to be much more than a graphic piece: a symbolic work made of cuttings, stories and identity.
That is how the proposal was born: a handmade collage, built from official documents, programmes and archive material from the Town Council, turned into flowers. A piece of manual work, full of symbolism, in which each rose represents one of the fairs that make up the celebration:
- 67th National Rose Exhibition
- 46th Baix Llobregat Trade and Industry Fair
- 2nd Employment and Training Fair
A handmade piece for a living city
The result is a poster that speaks of identity, citizen involvement and renewal. One in which roses, the city's iconic emblem, emerge as symbols of everything that makes Sant Feliu's heart beat: culture, education, innovation and people.
We wanted the creative process to go beyond aesthetics and become a symbolic act of connection between past and present, between administrative management and the life of the city.
Colour as an emotional code
In any visual project, colours do not just decorate: they communicate, move and reinforce messages. In this case, the colour palette was chosen carefully to build a coherent, institutional and, above all, emotional narrative.
- The Town Council's corporate magenta reinforces the link with the institutional identity and celebrates the flower that defines the city.
- Green brings light and hope, the essence of spring.
- Black, applied to the text, gives the message strength and prominence.
Design with purpose
At acrōnim, we see design as a communication tool with real value. With this project, we set out to connect past and future, administration and citizens, management and emotion. Every project we take on is an opportunity to tell a story, to build a connection with people and to highlight what makes it unique.
We are deeply grateful to Sant Feliu Town Council for opening its doors to us and entrusting us with a commission of such symbolic weight. It has been an honour to contribute to a spring made of flowers, stories, values and shared meaning.
The festivities take place from 9 to 11 May. Don't miss them!
