Co-creation and design of the new Menja’t Girona brand.
Under this umbrella, Girona City Council aims to showcase the area’s natural heritage and short-supply-chain produce, while increasing the destination’s competitiveness and sustainability and energising and reviving the local economy.
The logo was created and designed through a participatory process involving 46 key agents and stakeholders from the Girona area linked to tourism, hospitality, gastronomy, education, community organisations, market gardeners and the general public.
With all the information gathered during the participatory sessions, at acrōnim we created the brand story and designed three logos that were put to a public vote. This was the winner!
Once the image had been chosen, we developed a complete brand manual with the rules and visual guidelines to ensure brand consistency across every reproduction. Finally, we also worked on the brand’s communication plan.
- Design and production of the participatory sessions with the public and the city’s stakeholders
- Branding and strategy
- Brand manual and graphic design
- Communication plan
