La botiga vora el mar (The shop by the sea) is the campaign by the municipality of Palamós that sets out to capture the character and authenticity of its shops and businesses. The streets of Palamós, open to the sea, offer a shopping experience surrounded by colour, with unique, special, quality products and food and the personal touch so characteristic of local shops.
At acrōnim, we worked to make this visible with a campaign that highlights the importance of local commerce. That is the message of the logo we designed, which references the awnings of traditional shops, a symbol of tradition and closeness. The campaign also included directing and filming a commercial, producing banners, placards and posters for the streets of the shopping district, and building a web directory of the town’s shops.
Discover everything Palamós has to offer you on the new website labotigavoraelmar.cat.
- Printed graphic communication (leaflets, badges)
- Outdoor advertising (banners, placards, posters)
- Campaign website
- Design of digital assets for web and social media
- Direction and filming of a commercial
- Photography
