The Institut Municipal d’Hisenda launches the idCAT Mòbil campaign, a digital identification system for carrying out administrative procedures online. idCAT mòbil gives citizens the convenience and speed so often needed to deal with official paperwork.
Our job was to create a campaign communicating the benefits of the service to the public. Under the headline “Every procedure from your sofa” we connected with the audience and captured its attention, highlighting the service’s direct benefit: convenience and speed. The campaign included a range of print and online pieces.
- Strategy
- Concept development
- Copywriting
- Print and digital graphic communication
