ACRÒNIM | City Marketing
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City Marketing

Cities and territories compete with each other, and the image they transmit is crucial to set their strategic profile.

The positioning of each municipality or region does not depend only on advertising campaigns, but on the result of what is communicated in the media thanks to public policies and the communicative media agenda.

The definition of the brand is not only determined actively by the institution, but rather by the citizenship, it is elaborated independently of the role that it plays. That is why it is preferable to have a landmark brand strategy before citizens make their own impression of the impact they receive from the media.

It is necessary that this strategy is accompanied and monitored by tools that evaluate the management of the brand.

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